It's at moments of crisis, when there is widespread business uncertainty, that the true value of data analytics can be realized. There becomes no more pressing time to understand how the landscape and customer behavior is changing and to automate a swift, strategic response. Despite this, AI-driven analytics systems still need intelligent oversight and can be at risk of potential bias. These systems learn from the data they encounter, which means biased data can lead to biased outcomes.

Predictive and prescriptive analytics can play a powerful role in identifying opportunities and preventing problems before they arise, while also enabling businesses to respond smartly if they do. In this report, you will find out how Data Analytics&AI can help you to enhance the customer journey. 

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